Oorbit and Pixelynx, innovative companies at the forefront of metaverse technology, have teamed up with the renowned South Korean tech giant LG Electronics to bring the metaverse directly to viewers of its smart TVs.
Pooya Koosha, the co-founder and chief technology officer of Oorbit, described their technology as the glue that connects virtual worlds and simplifies the process for brands and developers to introduce their experiences into the metaverse. Thanks to this technology, millions of LG smart TV users will now have access to the metaverse.
What can viewers expect from this exciting partnership? The collaboration between Oorbit and LG will enable seamless user connections in the metaverse by integrating interoperable gaming and social functions into LG smart TVs. Users will be able to immerse themselves in highly detailed interconnected virtual worlds and experiences, such as AI-generated multiplayer games in Auxworld from Auxuman and virtual concerts on Elynxir from Pixelynx, all through the use of cloud streaming technologies. Additionally, purchases and achievements can be shared across multiple virtual environments, allowing users to maintain a consistent digital identity across different experiences.
With the help of Oorbit’s platform, marketers and developers can easily promote their virtual worlds and experiences to a wider audience on screens. Oorbit’s technology allows for the seamless integration of new content from publishers, businesses, and developers into the metaverse.
LG Electronics has also made significant moves in the crypto-space, demonstrating its commitment to embracing cryptocurrencies and blockchain-based applications. In March 2022, LG amended its corporate development objectives to include the development and sale of blockchain-based technologies, as well as the sale and brokerage of bitcoin. Following an extensive beta test program, LG Electronics announced in September 2022 that it would be launching a crypto wallet called Wallyto to further expand its presence in the crypto space.
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