BLOCKv has seen a remarkable surge of 491% after Visa introduced a groundbreaking web3 loyalty program in collaboration with SmartMedia Technologies, the proud owner of the SmartNFT Protocol.
Visa made an announcement on Jan. 4 about their new web3 loyalty engagement solution, developed with the help of SmartMedia Technologies, a key player in the web3 industry. This innovative partnership aims to revolutionize traditional loyalty programs by providing customers with immersive experiences like gamified rewards, augmented reality treasure hunts, and new ways to make the most of their loyalty points.
Tyler Moebius, the CEO of SmartMedia Technologies, expressed his excitement about the collaboration, stating that it goes beyond just enhancing customer rewards. He emphasized the importance of redefining the value exchange between brands and consumers in today’s mobile payments-focused world. The goal is to offer experiences that are not only rewarding but also engaging and relevant for today’s constantly evolving consumers.
One of the notable technologies utilized by SmartMedia Technologies is the blockchain-agnostic SmartNFT protocol, which was developed by BLOCKv, the company that SmartMedia Technologies acquired.
Following this announcement, CoinGecko data revealed that the price of BLOCKv (VEE) surged to $0.01519, with a 24-hour trading volume of $4.7 million. This impressive increase represents a 491.4% surge in the last 24 hours and a significant rise of 397% over the past week.
With a circulating supply of 3.3 billion VEE, BLOCKv currently boasts a market capitalization of over $49 million.
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