The STEPN project team has unveiled a strategic alliance with renowned sportswear brand Adidas. In a groundbreaking move, Adidas and blockchain Stepn have joined forces to introduce a new NFT collaboration aimed at revolutionizing move-to-earn applications and promoting the global adoption of the Find Satoshi Lab (FSL) ecosystem. This partnership will see the release of a limited collection of 1000 unique STEPN x Adidas Genesis non-fungible tokens (NFTs).
Scheduled to debut on April 17 on the MOOAR marketplace, the NFT collection has sparked excitement in the digital space. STEPN CEO Shiti Manghani shared insights with Forbes, highlighting the integration’s comprehensive reach across both brands’ applications. This collaboration will feature a product-level alliance designed to inspire and incentivize individuals to engage in running activities.
The project’s native token, GMT, experienced a modest uptick following the announcement of the Adidas partnership. As of the latest data on CoinMarketCap, GMT is trading at approximately $0.26, showing promising gains. However, despite this recent surge, the token remains 93% below its peak value in April 2022, when GMT soared to $4.11.
In a separate development, the STEPN team introduced the FSL points airdrop initiative. Participants will receive points based on the duration of ownership of digital Genesis sneakers. The distribution will be tiered, with the highest points awarded to those who have held the sneakers for over 24 months, followed by the second tier for 12-24 months, and the third tier for 6-12 months.
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