Kellogg’s, the renowned American cereal company, has potentially dipped its toes into the world of non-fungible tokens (NFTs) by submitting twelve trademark applications for its beloved brands.
These filings, sent to the U.S. Patent and Trademark Office (USPTO) on May 24, 2023, suggest that Kellogg’s is exploring the possibility of creating NFTs using its intellectual property across various products.
NFTs showcasing popular snacks could be on the horizon, as Kellogg’s has included well-known brands like Froot Loops, Special K, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Naked, and Pringles in their trademark applications. This signals their interest in delving into the metaverse and tapping into the world of NFTs.
The news of Kellogg’s potential foray into the metaverse and NFT space was first shared by Michael Kondoudis, a trademark attorney specializing in web3-related filings, on Twitter.
Kellogg’s recent trademark submissions indicate the company’s plans to utilize its food products in “online virtual worlds” and explore the development of NFTs showcasing their cereals, breakfast bars, and snacks.
It’s important to note that these filings do not confirm the launch of NFTs or metaverse-related assets by Kellogg’s. Instead, they secure the company’s rights in the web3 realm, allowing them the flexibility to explore future opportunities involving their intellectual property.
This move mirrors actions taken by other snack companies in the industry, such as Mars, the maker of SNICKERS and M&M’s, which filed trademark applications for NFTs and virtual products in June 2022. Additionally, Nanjing City in China is also venturing into metaverse development with the release of the Blockchain Technology and Application Innovation Platform.
The growing interest in the metaverse and the integration of blockchain by companies and cities like Nanjing underscore the industry’s acknowledgment of the metaverse as a significant area for future growth and investment.
While Kellogg’s trademark filings do not guarantee an imminent release, they do indicate the company’s contemplation of the technology’s potential impact on their brand strategy and ongoing initiatives.