Anouk Morin serves as the web3 PR lead at Ditto PR, a renowned PR firm based in New York that specializes in cutting-edge technologies such as crypto and AI. With a strong background in public relations, Anouk excels in developing communication strategies and promoting thought leadership for crypto clients. Prior to her role at Ditto, she sharpened her skills at Havas Blockchain in Paris, a branch of Havas dedicated to web3, where she focused on enhancing the visibility of crypto companies in the industry.
The brain behind Ditto PR is Trey Ditto, who founded the agency and serves as its CEO. Trey kickstarted his career in the newsroom of the Associated Press in Dallas before transitioning into political communications. He worked closely with the Governor of Texas and other prominent state officials. After leaving Austin, Trey made his way to Washington D.C. where he took on the role of Communications Director for a U.S. Congressman, known for his frequent appearances on television. Trey later became the deputy press secretary for U.S. Education Secretary Margaret Spellings, where he managed media relations and external communications on K-12 and higher education matters.
In 2011, Trey established Ditto PR with a unique approach as an ‘anti-PR’ agency, providing personalized attention to each client through senior staff members who possess a deep understanding of the client’s industry and a genuine passion for their cause. The agency operates with the belief that the client always comes first.