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For years, the concept of self-driving cars has been a staple of science fiction movies. However, with the integration of various sensors, chips, and software into vehicles, this futuristic idea is still a work in progress.
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Despite significant advancements and new initiatives in the industry, there are also concerning incidents that raise questions about the progress being made. Established companies like Google’s Waymo, Apple, and General Motors dominate the headlines, leaving little room for true disruptors to emerge.
The technology behind driverless cars heavily relies on centralization and large corporations at first glance. Computer vision, a subset of artificial intelligence, plays a crucial role in enabling these vehicles to “see” the world around them. However, the training of AI models requires massive amounts of data, posing a challenge for companies in acquiring real-world data to improve their systems.
The reliance on centralized entities for data collection creates an imbalance in the industry. Established companies have access to vast amounts of data, while newcomers struggle to acquire the necessary resources. This centralized control threatens to create an oligopoly in a promising market, limiting opportunities for smaller players.
The solution lies in leveraging the data collected by thousands of vehicles on the roads daily. By incentivizing drivers to label and share this data, startups and enterprises can access real-world learning materials to enhance their models. A new data paradigm, supported by blockchain technology, can ensure fair access to data while empowering drivers with control over their information.
The introduction of self-sovereign identities and a shared marketplace for data can revolutionize the self-driving vehicle industry. By allowing drivers to monetize their data and ensuring equal access to training data, the industry can thrive in a more competitive and innovative environment.
Unlocking the potential of autonomous self-driving vehicles requires a shift towards a web3 data paradigm. By embracing decentralized technologies and empowering drivers as active stakeholders in the digital mobility space, the industry can overcome the challenges of dataset collection and foster a spirit of open competition.
This article was written in collaboration with Sheridan Johns, co-founder of Ocean Protocol, and Leonard Dorlöchter, co-founder of peaq.
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Sheridan Johns & Leonard Dorlöchter
Sheridan Johns leads the ecosystem at Ocean Protocol and is a key member of the founding team. With a passion for empowering businesses of all sizes with innovative technology, Sheridan is driving the adoption of Ocean’s solutions.
Leonard Dorlöchter is a co-founder of peaq, a blockchain platform for real-world applications. With a background in both business and engineering, Leonard has a track record of building disruptive products and ecosystems in the blockchain industry.